Monetize at all cost?

I know this is a "free" service and they need to figure out a business model that works. Seriously though, ad insertion can be dangerous if the keywords mean something completely different in the context of the post.

Backyard Frolic

These two bandits showed up in out back yard around twilight and wrestled around for a good 45 minutes. They even came right up to the deck and kind of ignored us.